A Guide to Home Staging – Sell Your Home Faster and for More

Home staging has become more and more popular over the years. Initially a practice only undertaken by the high-rollers in an attempt to move on exclusive properties and portfolios; today it is being used by a far wider range of people.

Staging your home to sell is not only something that helps speed up the sale in times where the scales of power are tipped in the buyers’ favour, but can also add value to your property.

So what is home staging? Simply, it is the act of preparing a home, and its contents, for sale. The key principle is to create an attractive environment and portray an assumed lifestyle for prospective buyers. Home staging should not be confused with preparing a house for sale, while making repairs large or small is important staging looks at the aesthetic and design aspects of a house to maximize appeal.

Think back to times when you have viewed a property, too much mess or clutter or, for want of a better word, ‘personal’ decorative style can make it extremely difficult to imagine how the house would be if you were to move in. The idea is to make appealing to your target audience by decorating in a way that will blow them away or creating a canvass for them to put their own touches into in their imagination. If they can imagine themselves living there, half the battle is already won.

Staging can benefit you regardless of the economic environment. In a buyer’s market, every advantage you can muster is important to sell your home for a good price, in a seller’s market home staging can help you achieve a sale faster and more importantly, maximize the sale price.

When staging your home you should always think like a buyer. De-clutter, it may not be appealing because of the effort and you may feel like your house isn’t your home anymore but you are moving out, right? De-cluttering makes packing easier when it comes to move out plus it makes your home more accessible to potential buyers. Removing unnecessary clutter doesn’t cost anything and although it can be time-consuming it doesn’t hurt the pocket. You may even find you realize a lot of the items you remove are not needed and can be sold.

The next step is outside, you may think of interiors when someone mentions home staging but the fact as the face of your house is what people see when they look in the real estate ad or drive up for a viewing. First impressions count so maximize the curb appeal. This can mean anything from a lick of paint to weeding or planting the garden. Go outside and note down anything you think stands out, get a friend to do the same and make any reasonable improvements that you can. If you have doors, windows, shutters and garage doors all different colours it can make a huge difference paint them all the same colour. Using mulch in the garden is a cheap and effective way of improving your curb appeal and making the garden look fresher. If you don’t have a garden or even if you do pot plants and hanging baskets can be a great way of softening the home’s exterior. Remember, think like a buyer. If a buyer notices things that makes them think maintaining the home will be a struggle they may be put off.

Kitchens and bathrooms might provide the wow-factor for many homes but your entrance is just as important. People make up their minds fast about whether or not they like a person; the same applies for a house. Do whatever you can to make the entrance to your home (both inside and out) welcoming, bright and airy. Again, cut the clutter and if possible use light colours to make it appear more spacious.

When it comes to living areas of your home, know your audience. Are you selling to professionals or a young family? Will they be looking for a family environment or a space to host dinner parties? Again comes, or rather goes, the clutter. Remove family portraits and other particularly personal items. You want to make your house welcoming but you don’t want the buyer to feel like they’re breaking up the family home or in any way put out messages to say you do not live here. You want potential buyers to feel like they could easily move right in. Neutral but warm is always best for living spaces, this doesn’t necessarily mean beige, nor does it have to be boring, add splashes of colour to liven up the room. Consider renting furniture and quality rugs if your current d├ęcor isn’t of the level you wish to portray. Surprisingly to some, if you have a large TV, it may be best to remove it while you try to sell your home. A large TV in a games room or den may be a good idea but not in your main living room. People don’t want to think that is the lifestyle they will lead, even if deep down they know it is.

The kitchen is the heart of the home. For families a clean, well working kitchen is essential and to the young professional a stylish kitchen is vital not only to their aspiring lifestyle and image but can be a social point of the home. Remove that old clutter and clean till your hands are raw. Turn lights on and open curtains and blinds as fully as possible, the mantra for a good kitchen is clean and bright. You can make relatively cheap and substantial improvements to the look of your kitchen by changing cupboard doors. Painting or staining them to light colours can be a cheaper alternative. Handles and knobs can be replaced to improve any kitchen; the possibilities are dependent on budget. If you have a kitchen-diner set a small, clean but sophisticated place setting.

Bright and clean also applies to bathrooms. Luxury bathrooms add value and a focal point to a home but this may not be possible given budget considerations. However, there really is no excuse for a dingy bathroom. So many homes on the market with horrible bathrooms could be replaced and sold for a higher price straight away, a lick of paint, a good clean or even a second-hand bathroom set can vastly improve the bathroom. Fresh flower arrangements do a lot for a bathroom, both in appearance and aroma.

Last but not least the bedrooms. Use soft, neutral colours, earth tones are always safe. Limit furniture, remove desks if not needed unless the bedrooms are large. Even removing clothing from wardrobes can be advisable in case someone has a snoop. Cramped wardrobes suggest limited storage. Luxurious bedding and accent pillows can add a real sense of luxury to the home and give it that little bit extra appeal that might be needed. Again, de-clutter and remove personal photos, the buyer wants to see themselves in the room, not you or your kids.

Is Your Gold Coin Worth Anything?

How do you judge the quality and therefore value of a gold coin? All coins, including gold coins, have a grading system. The more you know about the grading system the better armed you will be in deciding which coins you wish to purchase and to get the best purchase value for yourself, as well as how much your present coins are worth and how much you can sell them for to obtain the highest return on them.

The grading process includes the strike of the coin or, in other words, how well pronounced is the stamped design on the coin. Is it flat, raised, worn, detailed? All of these features have an effect on the coin’s worth. Next is the surface presentation of the coin. This is directly related to the number of markings, scratches and scuff marks on the surface of the coin and their individual placements. The luster of the coin also comes into play as to its value.

Coins can have a frosty appearance, a satiny appearance, be shiny, etc. Though the luster appearance may not have the greatest effect on the value of the coin, it is important to note it’s luster as some clientele may prefer a certain luster and, in turn, will pay more for their desired appearance. Finally there is the appeal the coin has to one’s eye. A coin that is far more appealing in appearance will obtain a higher price. This can be very subjective.

Finally, if you want to turn your gold coin selling hobby into a full fledged business you will need to find a good, reliable, and honest source for obtaining your collection. You must learn each of your customer’s preferences in the types of coins that they desire in order to locate those coins and cater to their desires. You will need to keep up with the price of gold in the marketplace as it can fluctuate rapidly in very short spans of time. And, perhaps, most essential in today’s world is that you establish a presence on the Internet.

Free Ads for Small Businesses During COVID-19

Amidst this pandemic many people got the opportunity to help out and do what they need for their community. A lot of us got to connect with our communities in new ways. In Boston small businesses have lost a significant amount of foot traffic.

“There’s people DoorDashing and post-mating half the stuff they usually buy” – owner of Symphony Mart on Boylston St. in Fenway.

Convenience stores are losing foot traffic at the rates they’ve never seen.

“Who’s buying diamonds during the pandemic? Not a lot of people” – owner of Boston jewels, Maury and his wife (have been operating over 20 years).
This is another brick and mortar store that was advertised by this small marketing agency in Downtown Boston.

When I was reaching out to the founder of Oakland Trust Marketing Company, I told him I was an aspiring journalist interested in their methods. He responded to me with a phrase that I may not be allowed to re write on here. I explained to him that I’m not here to complain about anything, just to learn. Finally he agreed to give a statement although he asked not to be named, he wanted the world to take away one thing;
“Connecting customers with quality products is all I know how to do, I was doing it before the pandemic and We’re doing it even more now. This is the time when people need you to shop, we spent our money like crazy before the pandemic and now all of a sudden we know how to budget. Buy your candy bar you deserve it! Have been looking for a sign from god to pull the trigger on a Beautiful argument solving necklace for your significant other, now you have it.” – Founder of Oakland Trust Marketing Company.

I get the sense that maybe he was trying a bit too hard on the sell there in our conversation, but at the same time I sort of appreciate the effort just because I know that’s what this young kid is doing while running around Boston promoting these stores. He’s always on the sell and always making sure you know where to go. I wouldn’t want to have a long nice relaxing dinner with the guy but I’d definitely want him pushing whatever I think of in the future. If I was going to make a start up I’d definitely consider their designs and slogans. After looking into them I was fascinated by the way they incorporated actual features unique to these stores within the ad. The ads didn’t look tacky, they were tacky don’t get me wrong, because they are ads and almost all ads are tacky when you know they are trying to sell. This was a different style of tacky, I hadn’t seen it before. I didn’t know how to rate it, how to judge it, I didn’t even know what to say about it, but here I am 73 hours later writing about it.

How to Manage Your Business While Traveling

Whether it’s following up on work, assigning tasks, checking on your business mail, or just replying to customers, it can all be done from your phone. As a matter of fact, almost anything can get done online, through your phone today.

Yes, it’s that simple. But don’t go running home or rushing off to your next vacation destination just yet! We need to establish how you can get all this done and more without being at the office. Keep reading to find out the key factors you need to consider when managing your business while traveling or being away.

Key Factors to remotely managing your business:

Conduct Regular Meetings:

Everyone doesn’t need to be huddled up in the conference room to conduct a good meeting; you can get remote employees, freelancers, and employees at the office all in the same meeting with just an internet connection.

Now meeting on a daily or even weekly basis can be difficult while you’re traveling because you’re mostly busy and have other things to address. However, meeting with the managers weekly or bi-weekly will reassure your presence in the office and confirm your supervision on all business matters.

You can easily conduct meetings through Skype or Google Hangouts where everyone can see each other and even share files if needed. You can also use Google Slides for presentations or Team Viewer to share your computer screen with everyone for demonstration.

Be sure to regularly interact with your employees no matter where you are and build close relations with them that can evolve into trust. If this is accomplished, you’ll never need to worry about business when you’re away.

Follow-up on Work Progress & Hours:

You being away from the office should never mean work doesn’t get done or is on pause. Technology created a solution for slacking or lazy employees, time tracking software. This type of software allows you to track employees working hours so you will always be updated with who came late or who worked overtime.

Employees will be able to track their shifts, breaks, and leave notes on their work progress.

There are many types of time tracking software, some are essentially focused on tracking working hours like ClockIn Portal that generate timesheets and can be integrated with payroll systems.

Others include a project management feature like Zoho Projects where you can share projects, assign tasks, and follow-up on tasks.

You can also use essential project management software like Basecamp or Asana that mainly focus on getting work done efficiently. Project management software allows you to assign tasks, update them with comments, set deadlines, add attachments, and eventually mark them as complete. With a straightforward tracking method of working hours and work progress, employees will feel obligated to stay focused and get things done faster.

Handle Business Mail Instantly:

While traveling, your mail is something you mustn’t forget about. Neglecting your mail for even a few days can lead to problems. Unattended mail can be important contracts from clients, documents from partners or investors, or feedback from your customers.

With a virtual mailbox, you can take your mail with you wherever you go.

A virtual mailbox is a mailbox that you can access online and handle your mail. The options vary from shredding any document or forwarding packages to opening, archiving, or downloading mail in just a few minutes. Your mail is delivered to secure mail facilities where the envelope is scanned and uploaded to your cloud-based mailbox for you to control.

So not only is it remote access to your important mail, but it eliminates the need for a mailroom! This means lesser paper storage, no mail operators, and faster mail operations, a win-win for you and your pocket.

Coworking Spaces for Business Travelers

Travelling is a very basic component of every business institution. Meeting with the partners and remote coworkers every now and then is crucial to intensify the growth of the business. Generally, the business executives prefer meetings in person. For countless reasons you may have to travel to different cities or countries and host business meetings.

However, the work ethics has changed significantly in the world, making things more digitalized but there are not enough ideas in the world that can put an end to business travelling. While hotel conference rooms are always a pick for the business travellers, the meetings can also be held in the coworking spaces.

Hotel conference rooms charge immensely to arrange meetings. And since these meetings are quite frequent, you always look for an outlet that can save you some money. So today, we will be discussing some of the choices that you have to hold meetings or presentation for your business-

Business Centers- To begin with, we would like to introduce Business Centers as your initial choice of holding business meetings. This alternative does not require any former investment. The presentation rooms and business meeting rooms are rented on hourly basis or for days. You can rent the room as per your needs. Most of these places are equipped with internet, printers, workstations, meeting tables in different sitting capacities, projectors, etc. The Business Centers are designed to give you real-life office experience on a remote location.

Business Hotels- As we were discussing earlier, Business Hotels is the common-most choice of every business traveller to host business meetings. These hotels usually have meeting rooms, classrooms, private office, individual desks etc. The ambience is amazing and you can also quickly arrange lunch for the clients. The Business Hotels are usually equipped with all the major amenities that you may need to hold meetings. The rent however is a troublesome element. You will find business hotels to charge massively for the services delivered. You can rent it for hours or days, as per your needs. Of course, you can also stay at the same hotel and make arrangements for the meeting.

Coworking Spaces- One of the most pragmatic option that is available on an affordable rate are the coworking spaces. Coworking spaces are still creating their market as not many business people know about it. These offices are available at low prices and can be rented for hours or days. They have fine suitable for different kinds of professionals. The amenities that you get at coworking spaces are internet, projectors, meeting rooms, etc. You can also conduct meetings in the dedicated coworking places and meet new people. This will also help you to connect with professionals that may help you with your business as well. It is a perfect choice for the professionals with budget constraint.

How To Show Your Business Authenticity In Your Content

To get started creating authentic content, you’ll want to define your ideal customer and know what is important to share with them to lead them through your funnels – in a way that matches their intent based on where they are in their buying cycle.

Share Your Stories

But you need to know what stories to share. When you really understand who your audience is, and what they need to know based on where they are in their buying cycle, it’s easy to choose which stories to share. And the more you can share with your audience, the better. When you share and relate with them, they’re going to see your authenticity shining through as it relates to them.

Be Transparent

Okay, you want to be transparent. But first you need to decide how transparent, then stick to that. Makes sure the transparency you’re using matches the need of the customer. For example, if you are claiming to make $100K a year, why don’t you show them? If you’re just saying you can make money, that’s different. But if you state a number, it’s important to also be willing to show the proof.

Engage More

A great way to create content is through engagement. For example, if you have Facebook groups that you like to go to, are you using them in a manner that is authentic with what you want to achieve? Do you answer questions openly or do you ask them to PM you? It’s probably better to talk about some things openly even if they are a problem or complaint. This is going to make you even more transparent and authentic to your followers.

Tell Customer Stories

One way to use content to show authenticity is to collect and share your customers’ success stories. This is a great way to show what is working to the rest of your audience. They love to read stories and connect with people who are already your customers. You can do this in a blog post, on social media, or via live interviews using Facebook Live or Zoom.us.

Be Consistent on All Channels

Today, marketing in a multichannel environment is expected. You’re going to need to market online and offline and in various channels in both environments. Then you need to be consistent. Consistency is much easier if you’re already being authentic to your brand and yourself.

Use Different Formats

Content marketing requires that you use a lot of different formats of content, much of which you can repurpose. For example, if you interview a satisfied customer via Facebook Live or Zoom, you can turn that interview into a blog post as well. Then you can even use that interview in a book as an example. Plus, you can pull quotes from the interview to make memes.

When you learn to match the content to your customer’s buying cycle, using authentic forms of content from yourself, users, and others who contribute content to your industry or niche, you’re going to find that it’s easier to create content for your audience. This is because you know that you’re being true to your brand and yourself.

Defining Marketing Objectives and How They Relate to the Business

Various types of products and services have various marketing objectives due to the nature of their trade. Objectives are best defined in a marketing plan which details exactly how the company can benefit if it takes on projected sales and marketing activities. The plan highlights the marketing mix, its budget, and how the business will expand in a specific period.

Marketing communication has channels that deliver your business message to the large masses. These days, companies use both print media and electronic media in their marketing mix. They like to take part in events and put up kiosks in various busy spots of the city for product testing as well. If the objective is to reach large masses you can create TV ads. To engage users online companies create websites and use questionnaires for new product development, learn more about consumer behavior, their likes and dislikes.

Reinforcement is the main element of integrated marketing communication as it ensures all elements of a result-driven campaign work cohesively to achieve objectives. For brand awareness five elements are most important as follows:

Personal Selling
Sales Promotion
Direct Marketing

A promotional mix works like a combination of options and the options that suit the trade best are always part of a marketing mix. If you are a local restaurant there is no need to advertise on TV. All you need is sales promotions, websites, and direct marketing through food delivery companies. For an FMCG TV ads are essential when you have a lot of competitors. FMCGs try to make sales using all types of channels. So objectives of the marketing communications (MC) depend on the type of business you are in.

The importance of integration

Integration is important for consistency. For example, if the brand logo appears different on the packaging than what is displayed on the website it gives off a very bad impression. Uniformity gives you a clean brand image that is more trustworthy. The corporate identity has to be maintained at all times. The look and style of your brand need not change across the various channels. Your brand message has to be consistent for corporate reasons. The target audience will take actions you want them to if you have a consistent message across many platforms. For this reason, the brand, the agencies, media, channel members, and the MC support services all need to work together to ensure they are on the same page. This prevents clutter which is damaging for the company image.

Role of marketing communications in promoting and developing brands

Promoting and developing brands requires work on graphics. When you have attractive graphics the brand name will be well recalled as the mind likes to retain eye-catchy graphics. When you have the effectual graphics for your advertising and publicity you are ready to promote a brand. The logo is a vital element of the brand as it distinguishes you from others. It can be revamped when the market trends change. Brands are best developed using the right IMC strategy so they can find consumers in the large target market and this requires research. After that, we can build a brand using a marketing mix for IMC. It helps with customer retention and getting new customers. By building brand equity brands can survive n the market. Product information that consumers get leads to making informed decisions about making purchases.

A business message gives the target market awareness about who you are and the benefits you have to offer. By using events at expositions or interacting with consumers online at websites or social media sites we can build associations with the consumers. When we have a large following the perception of the brand in the market will be positive. More prospects will trust us and try it. From the experience they get online and from the product use, they will be loyal.